Fendi Mania
Luxury meets sportswear. The Autumn/Winter 2018 capsule Fendi Mania is built around a re-appropriated ‘FENDI/FILA’ logo, and focuses on translating music, art, and the Fendi spirit into luxury sportswear.
#FendiMania
With a series of pop-ups and simultaneous events around the world in Hong Kong, Shanghai, Tokyo, Kuwait, London, Moscow, Paris, New York, and Los Angeles, we had the opportunity to launch the London party at Fendi’s flagship store on New Bond Street.
Guests previewed the collection comprising of small leather goods, backpacks, caps, accessories, waist bags and footwear, covered in the brand's signature double "F" motif and a re-appropriated version of its "Fendi/Fila" logo created by @hey_reilly.
The interior fit out created an atmosphere featuring special animations, digital and print and performances from renowned DJs Honey Dijon and Fat Tony.
Role
Concept Development, Creative Direction, Art Direction, Installation
Collaborators
Venue: Fendi Bond Street, London
Production: Fisher Productions
Set construction: Setsquare Staging Ltd
Graphics: Genix
Entertainment: Honey Dijon, Fat Tony
Food & Drink: Cellar Society, Moët Chandon