Ellesse ‘My Style Is Who I Am’
Italian sports fashion brand Ellesse launched its latest full-scale campaign for Autumn/Winter 2018 celebrating diverse style and individuality with a brand experience event for key press and influencers.
#MyStyleMyRules
For visual impact, we brought the campaign creative and messaging around the space through digital and print creating engagement across all touch points of the event.
Guests were treated to performances from grime artists Ms. Banks and Kojo Funds - stars of the A/W18 campaign whilst being able to create their own look from the collection by taking pieces from the displays to wear and take away.
Role
Concept Development, Creative Direction, Art Direction, Installation
Collaborators
Venue: The Film Shed, London
Production: Fisher Productions, Seen Presents
Set construction: Setsquare Staging Ltd
Entertainment: Ms. Banks, Kojo Funds
Food & Drink: Campari, Arancini Brothers