Ralph Lauren

Ralph Lauren debuts the iconic Snow Beach 25th Anniversary Collection with two limited-edition capsules reinventing the iconic aesthetic with The Black & White Collection and The Colour Collection.

#PoloLTD

We helped Selfridges, one of the few stockists in the UK, transform a section of its store into a pop-up SNOW BEACH installation, showcasing the 25th-anniversary collection and the line’s snowboarding roots.

The Color Collection dropped first, which was then followed by the monochrome interpretation of the SNOW BEACH collection.

Role

Concept Development, Creative Direction, Art Direction, Installation

Collaborators

Production: Fisher Productions

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