Ralph Lauren
To celebrate the start of Wimbledon tennis tournament and the release of the Polo Ralph Lauren capsule collection inspired by the heritage of Wimbledon tennis, we transforming a iconic double-decker bus from the Sixties into a mobile customisation shop.
#myRL
The Custom Shop allowed guests to completely personalise any purchases with the limited-edition Wimbledon collection plus vintage prints inspired by The Championships.
The pop-up was then rolled out at Regent Street Summer Sundays and Wimbledon, complemented with a digital experience to engage guests while they wait.
Role
Concept Development, Creative Direction, Art Direction, Installation
Collaborators
Production: Fisher Productions
Videography: Christian Schmeer
Photography: Christian Schmeer