Reserved

The high-street fashion brand Reserved teamed up with supermodel and '80s icon Cindy Crawford to launch the Spring/Summer 2018 campaign 'I LOVE YOU CINDY'.

#iLoveYouCindy

We created an immersive 3-day experience in East London that took visitors into a pastel-hued dreamscape, resembling the set of the campaign film.

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Two obscuras were central to the experience, both sets producing perfect imitations of the campaign film, with custom prints, GIF and interface matching the retro colour scheme.

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Over 300 key talent and press attended the opening night and were entertained by DJ Jodie Harsh with a rewind of 80’s classics while enjoying live performances by Sink The Pink.

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Role

Concept Development, Creative Direction, Art Direction, Installation

Collaborators

Venue: Kachette, London

Production: Fisher Productions, Twelve A.M.

Set construction: Setsquare Staging Ltd

Videography: James Pike-Watson

Entertainment: DJ Jodie Harsh, Lucid Stannard, Sink The Pink

Photo Booths: The London Lightbox

Floral design: Pinstripes and Peonies, Conservatory Archives

Food & Drink: Shoreditch Grind

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