Fendi Caffe
Based on Harrods fifth floor, we helped plan the interior fit out of the Fendi Caffe, a space created in collaboration with LA-based artist, Joshua Vides.
#FendiCaffe
We transformed the space with Vides signature artwork, creating a monochrome contemporary dining experience, emblazoned with the Fendi double 'FF' logo in black and white graphics.
The caffe featured a specially curated menu of Italian delicacies all with a Fendi makeover, including Fendi logo coffee, bag-shaped biscuits and double 'FF' cake.
The brand experience transformed into a content machine as the pop-ups impact travelled way beyond the physical walls of the space and was soon know as London's most Instagrammable cup of coffee.
Role
Concept Development, Creative Direction, Art Direction, Installation
Venue: Harrods, London
Production: Fisher Productions
Set construction:
Graphics: GTMS, Enigma Visual Solutions Ltd
Collaborators