That Gorilla Brand
That Gorilla Brand has a mission to create something bigger than a fashion brand. This gave us the opportunity to set the foundation for the brand launch by producing an underground jungle to showcase its first collection of products including a clothing line and accessories.
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Architectural spaces were softened by integrating greenery, dappled light and natural materials. Together these intrinsic elements created an environment where visitors could relax, connect and explore the space.
Black cubes were central to the design, offering vignettes for specific products, while forming part of the brand experience.
Guests could shop the full collection onsite, meet the founders and learn more about the brands mission; Something beautiful, raw and uncompromising. Something that commits to making a positive impact on the world.
Role
Concept Development, Creative Direction, Art Direction, Installation
Collaborators
Venue: The Vinyl Factory, London
Production: Fisher Productions
Set construction: Setsquare Staging Ltd
Videography: Daniel Sims
Photography: Daniel Sims
Entertainment: DJ Sy Sez
Floral design: Friedrich Events
Food & Drink: Wolf and Lamb